I am currently working as a Digital Designer on the eCommerce team at Best Buy Canada. I use visual design to create thoughtful online shopping and sale experiences for customers on a weekly basis while working alongside UX, Copywriters, Marketing, and Business Specialists. I have been a key team member in countless product launches as well as many customer experience improvements to the website. Please scroll on through and have a look at a few highlights.

PC Gaming at Best Buy

I collaborated with UX and Copywriters to create a hub for customers to explore all things PC Gaming at Best Buy. I had so much fun working on the creative elements. Working with a creative that is all about bold colours, movement, and speed is really exciting. It enables me to bring the products to life and make the page feel engaging to the customer.

See the before and after below, or click here to see the page live.

Best Buy Mobile Category Redesign

The Problem

The problem the team was trying to solve was that customers were landing on this category page, spending too much time only to then leave without navigating further or getting to a product page. The bounce rate was high and the page was filled with promotional offers, denying the customer the opportunity to learn the breadth of products Best Buy has available.

To start, our team gathered members from a multitude of teams into a working session. Here we agreed on the problem, understood our stakeholders point of view, and worked together to make a sticky-note wireframe. We then took all the feedback and ideas back to our design team to further develop a wireframe and understand what our KPIs were.